m2creates

Founder • Scientist • Unicorn

I empower nonprofits and entrepreneurs by creating digital user experiences. My specialties include designing and developing products, processes, and data.

I work remotely with two awesome friends at our agency Deytah. Together, we solve complicated problems with beautiful, simple solutions. We launched Automators Academy share our automation recipes for aspiring no-coders. You can hear more about me, Deytah, and no-code from the BuiltOnAir podcast!

I've shipped some cool stuff alongside my side projects. I'm always adding to my toolbox for no-code solutions, digital design, front-end development and more!

Have a problem you want to solve? Get in touch.

I learn by experimenting.

Side projects are my way of testing out new concepts/strategies and bringing to life some of my very own ideas!

You can find me on Twitch sometimes while I work on these. If you want to support my projects, buy me a coffee!

# Here Are Some Favorites

Stream Sites logotype

# Stream Sites

I'm currently working on Stream Sites - a simple way for broadcast-focused content creators to start a website, maximize their audience reach, and take back ownership of their content. JAMstack meets Twitch.

Origins cover art

# Origins

Since 2009, I've been working on Origins Scientific Research Society – a publishing platform for undergrads and non-traditional scientists to share their research. Currently, I'm converting the project to use git and markdown rather than the original InDesign+Issuu system.

Float screenshot

# Float

Extension: Chrome, Firefox

Float collects your system info — browser/OS — so that you can send it to someone who needs to fix something. The extensions are the result of former co-workers sending my Codepen to clients to collect system info for support tickets!

Data Viz screenshot

# Data Viz for Airtable

Extension: Chrome

Data Viz for Airtable was a project I live-streamed for the #24HourStartup weekend. The extension allows you to quickly see your Airtable data in a chart on every new tab. I'd love to expand on this project in the future with multiple charts and extend it to a Google Data Studio connector.

Flipping tables

# Various Slack Apps

I needed a way to express my feelings and made /tablefip to complement my legit slash commands for reporting bugs and searching databases.

Screenshot of my blog

# Misc

I made a cool Weather Dashboard for an UpLabs contest before Yahoo! killed the API.

I also designed Shatter, a Twitch overlay theme which has turned into my current unicorn branding.

Static Medium was created for Carrd users wanting to feature blog posts dynamically.

I've shipped some cool projects.

I started professionally designing websites in 2012. I bounce back and forth from code-intensive work to low-cost/no-code solutions.

Today, I actively work on User Experience and produce the results required for a project via web design, front-end development, automation, photography, database architecture, no code, with code, you name it!

I am a proud unicorn learning everyday so I can create the best solution for the problem at hand with elegant user experiences that align with your business/organization goals.

# A Selection In No Particular Order

See more since 2019 at Deytah

Home page of Archinia displayed on a iPhone and iPad

# Archinia

Web Design

Responsibilities: Wireframing, Content Strategy, Web Design, and Accessibility.The goal: Design a low-cost, low-maintenance site to present architecture and education services that is macular degeneration future-proof.The result: Archinia relaunched with AA standards in place with a visual portfolio of work in preservation, education, sustainability, and more! The future: The site is publicly available on GitHub for continued collaboration to reach AAA standards and transcribe every photograph in alt text so Rachel will always be able to see her work through words. Wishlist: I'm hoping to retrofit the site with Netlify CMS to replace Medium as the blog.

Screenshots of the final textbook

# CNM MILE: The History of New Mexico

Multimedia Specialist @ Central New Mexico Community College

Developed a multimedia interactive learning experience, to serve as a traditional textbook-replacement written by Brandon Morgan, Ph.D. Completed in Inkling Habitat after 2 years of production and development. It includes a few hours of video interviews with experts, interactive maps and graphics, tool tip glossary definitions + inline footnotes, hundreds of historical photographs, and of course text.Initially the product was developed in Xcode as an iOS app. It then transitioned to iBooks Author. Upon later consideration, it was converted into Inkling Habitat to be web based so it was device agnostic. It was first sold to CNM students in Fall 2015 for the online course.

User Flow Diagram

# Dakota Marketplace

UX Design & Development

After initially drafting the app user flow in June 2018, I got to design the front-end of the app with Angular, Material Angular, and SCSS.I led the information architecture set-up in Directus to replace the original WordPress/mySQL combination then was taught how to use the headless CMS within the Angular app.

Before and After of a Landing Page

# Parelli

No Code & UX Development

No Code: Automated the assessment process from paper/mail to web forms, from Microsoft Access logs to Airtable, and scoring+award management to Airtable+Zapier.Divi Templating: Pictured is a page's before (left) and after (right) that needed all the juicy important content presented toward the top of the page. That page resulted in many designed elements which are now saved to the Divi theme for reuse in the future.Some Code: Occasionally resolve Divi conflicts and other plugin CSS-related shenanigans.

Screenshot of sign up page

# LeadSites Sign Up + Pricing

UX Developer @ Easy Agent Pro

Responsibilities: Content Strategy, Web Design, Web Development, and Analytics. The goal: Design a sign up page compatible with the new checkout system and increase 30-day trial conversions. The result: By leveraging our Brand Story, common FAQs, transparent pricing, and key product features, we achieved our goal with a 12% increase in conversions.Note: As the pages have since evolved under new ownership, screenshots are included of the originals.

Person holds phone displaying the LeadSites onboarding guide

# LeadSites Onboarding

UX Developer @ Easy Agent Pro

Responsibilities: User Research and Analytics.The goal: Identify "aha" moments to present on the Dashboard starting page to inform users of required next steps, easy first actions, and encourage product exploration. The result: Instead of prompting users to connect Google Analytics immediately, Onboarding provides all LeadSite users simple actions to take during their trial period. Additionally, Mixpanel was installed to track completion rate and reach out to new users who need additional help.

Screenshot from E-Morgaine on Carrd

# E-Morgaine & The Ruby Bird

Web & Graphic Design

I've been working with Morgan on her various websites from Blogger to Weebly then Carrd and (currently) Webflow.I also drew both her logos :D (When I first designed the E-Morgaine logo I did not own professional graphics software, so the result was an arduous combination of Microsoft Paint and PowerPoint!!)

# And More!

The Sydney Chronicles • Infendo Radio • The Mentor Group • Tiger Prints 3D • Fatsack Gaming • Los Alamos High Flyers Gymnastics • Anthropology at University of New Mexico • Get My Kid Fit

I love working with my favorite toys.

I only recommend products I use and love. If you sign up for any of these tools with my affiliate link, I receive a small credit to my account at no cost to you!

# My JAMstack

GitLab • Eleventy • Nunjucks • Markdown • SVG • Tailwind • SCSS • PostCSS/PurgeCSS • Gulp • Netlify • Netlify CMS

# Get Things Done

Airtable • Loom • Zenkit • Plutio • Carrd • Webflow • Glide • Timely • Gyazo • Hike

# Usability Meets Design

Paper & Pencil • Flowmapp • Figma • Adobe Illustrator • Adobe Photoshop • Adobe InDesign • PhotoPea • Icon Jar • InVision • ImageOptim • Moo

# Code Ideas to Life

HTML5 • CSS3 • Sass • Markdown • SVG • JavaScript • Vue • Node • Angular • PHP • Atom • Webstorm • Quiver • GitLab • GitHub • Codepen • Glitch • Netlify • Heroku • Digital Ocean • Directus • Netlify CMS • Saleina

# Communicate with People

Telegram • Whereby • Slack • Discord • Zoom • Front

# Biz Ops

Stripe • Buy Me A Coffee • Baremetrics • Cloudflare • Namecheap • Zapier • Integromat • Webhooks • Mailparser • GSuite • Kartra • Infusionsoft • Meetingbird • Calendly • Jotform • Notion • Gusto

# Crunch Data

Mixpanel • Google Analytics • Google Data Studio

# Media for the Masses

Canva • iMovie • Adobe Premiere Pro • YouTube

# Broadcasting

OBS for MacOS • Twitch • Stream Labs • PhantomBot • Nightbot • iShowU Audio Capture • Soundflower

# Keeping an Eye On but Haven't Used Yet

Fathom Analytics • Simple Analytics • Mode • Qlik • Affinity Photo • Affinity Designer • Affinity Publisher • Ionic Studio • Coda • Memberstack • Gather Content

Hi! I'm Melanie Magdalena, aka M2, and I create things.

# I Create

User Experience • Product Design • Digital Media • Project Management • Business Operations • Automation Systems

# Now

I co-founded an agency with two great friends in March 2019 - Deytah - where we transform complicated problems into beautiful, simple solutions. We debuted Automators Academy in May 2019 with our Automation Cookbook. I was a guest on the BuiltOnAir podcast in October 2019 to talk about Airtable and automation.

I'm also working on some side projects!

# Favorite Industries

Non-Profits • Entrepreneurs • Open Source • Open Science • Online Education • Content Creators • Small Businesses • Startups • Software as a Service

# My Mission

Bridge gaps in society with technology and open access information through interactive media as a bilingual creator.

# My Background

I have a Bachelor's of Science in Anthropology – concentrated in Archaeology with a minor in Earth and Planetary Science – aka I have a piece of paper to dig up dead peoples' trash 😉

I've traveled around Mesoamerica for research and fun. Follow my journey from archaeology to tech consulting and all the fun bits in between.

Anthropology is probably the most useful degree to learn about how people not only think, but how they interact with the world around them.

I'm self-taught in digital media, design strategy, development, and accessibility.

Miscellaneous fun.

I adore traveling and photographing my adventures. In the past I've done some presentations and won a few awards. Here are some miscellaneous highlights I'm rather fond of:

2019
📣 First time on a podcast - BuiltOnAir Season 3 Episode 8
🚀 Launched Automators Academy
🎉 Co-Founded Deytah

2018
🌙 Trifecta: Super Blue Blood Moon Total Eclipse @ Albuquerque, NM

2017
🌑 Great American Total Solar Eclipse @ North Platte, NE
📷 "Illuminate" - First photo featured in Unsplash + added to the Mac App

2016
🏅 Award: NAPW VIP Woman of the Year - Multimedia
📣 Featured in NAPW's Women 360: Member Spotlight

2015
🖥 Developed Media Labs for Distance Learning faculty
📊 Presented: Beyond PoisonPoint - Enhancing Your Course with Multimedia + Augmented Video - It's More Than Pressing Play

2014
🏅 Award: Superior Undergraduate Student
🎓 Certifications: Blackboard Admin Course Delivery & Content Management
📣 Recognition: UNM Anthropology Newsletter
⛏ Field work: Gateway to the Americas II @ on a boat in Alaska
📊 Presented: Inked - A 5,000 Year Old Tattooing Tradition Among Us

2013
📷 Became a Google Glass Explorer
Belize Valley Archaeological Reconnaissance Project @ San Ignacio, Belize
Geoarchaeology @ San Luis de Cabezón, NM with Bureau of Land Management + Office of Contract Archaeology

2012
🎒 Archaeological Site-Hopping for "Doomsday 2012" @ Yucatan Peninsula, Mexico + Belize
🔭 Transit of Venus @ Round Rock, TX
📖 Published the first issue of Origins + archaeological research in The Silo and AncientPlanet Online Journal
🎪 Coordinated ACC's 1st Annual Social Media Communication Forum
📣 Interviews: The Daily Lobo, "Plying Their Craft" @ UNM Art Fair + Paper.li, "Melanie Magdalena: Digital Indiana Jones"
🏅 Awards: Public Anthropology (+ campus recognition) + National Excellence in Leadership + Amigo Transfer Scholarship @ University of New Mexico

2011
🎓 Certification: Site Recognition & Documentation
⛏ Ethnoarchaeology @ Orange Walk, Belize
⛏ Colonial archaeology @ Rancho de las Cabras, TX

2010
🐬 Internship @ Dolphins Plus, Key Largo, FL: Marine mammal conservation + animal psychology
🎓 Certification: PADI Open Water Diver

2009
✈️ Started Origins on a plane ride from Mexico City to Austin

Let's chat.

Need some help? Just some advice? Want a quick consult before hiring someone?

Schedule a time to chat or send me an email.

Buy me a coffee.

Like my work? Want to help me stay awake to make more of it? Want to make me just smile today? Consider buying me a coffee! My favorite is a triple espresso vanilla almond milk latte. ☕️😋☕️

Buy me a double espresso!

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Thank you!

Keep an eye out on Instagram and/or Twitter for a shoutout!!